In light of Glee‘s epic return to primetime television, I decided to revive one of my previous posts about the show’s outstanding marketing ploy in releasing songs for download on iTunes after each episode. During the first half of the season, as the show grew in fan base, I noticed that each of the songs performed cracked the Top 100 downloads within minutes of the show’s end. Now, after its 5-month break, is it possible for Glee to continue this impressive track record?
Rather than divulging into one of my lengthy-and-usually-alcohol-induced obsessive over-analysis on the unparalleled success of Glee (much of which you are free to read here), I will just give you the straight facts.
This week’s show’s numbers, only one hour after the episode ended:
#15 Like a Prayer (Madonna cover)
#62 4 Minutes (Madonna cover)
#69 Borderline / Open Your Heart (Madonna cover)
#92 Like a Virgin (Madonna cover)
And if you think this instant-reaction to download these songs is just a one-hit-wonder, take a look at the songs from last week’s show that are still holding strong in the Top 100, a full seven days later:
#35 Gives You Hell (All-American Rejects cover)
#50 Hello (Lionel Richie cover)
#63 Hello Goodbye (Beatles cover)
#84 Hello, I Love You (The Doors cover)
The ability to download songs on sites like iTunes has given the show the power to market its content it venues outside the television world and spread the word to potential new followers. I am gleeful to find that apparently the show hasn’t lost any of its luster during its 5-month hiatus.
=============UPDATE 4/21 9:30 A.M.=============
And why not give my mandatory update of where the songs lie 12 hours later? I rest my case.
#7 Like a Prayer (+7)
#29 Borderline / Open Your Heart (+40)
#32 Gives You Hell (+3)
#34 4 Minutes (+28)
#92 Like a Virgin (+54)
#40 Hello (+10)
#57 Hello Goodbye (+6)
#62 Espress Yourself (new)
#67 Hello, I Love You (+17)
#83 What it feels like for a girl (new)
#95 Vogue (new)
Posted in Uncategorized
Tagged advertisements, brand, downloads, FOX, Glee, Hello, Madonna, marketing, music, news, pop culture, songs, success
You know you’ve made it in showbiz when you’ve made it on Twitter.
I’m running through my Twitter accounts to catch up on news in the world and in my industry. As usual, I browse through the Twitter Trending Topics to see what people are talking about most. The usual come up: #musicmonday, Haiti, Titanic which just recently aired on network television, #theburiedlife, MTV’s newest coockie-cutter reality TV show… but the at the top is #honorsociety. I check the description, and the only explanation currently available is “because the gentlemen of @honorsociety rock twitter.” Thanks Twitter community for being so descriptive.
So I follow the Twitter search, and Honor Society is an r&b influenced pop band. I listen to some of their music on their MySpace page. Alright, I’ll give it to them. It’s a torrid love affair edged on the Backstreet boys crossed with Cobra Starship, subtly pre-packaged in a Disney Channel after school special. In sum, something I may listen to privately in the deepest ends of my closet in substitution for downing half a bottle of Patron to get rid of an isolated bad day. But that it neither here nor there.
Honor Society... I rest my case.
I am still baffled. How did they get to #1 Trending Topic? I became momentarily obsessed with this idea (as you can tell by having to write a blog posting about it.) For something that is so instantaneous like Twitter, I would expect a big event occurring for them to rise so quickly. The most recent appearance of Honor Society in the news was on January 31st when they sang the National Anthem at the Pro Bowl. Before that, they announced their next concert tour “Here Comes Trouble” on January 21st. Moving back even further, their most recent album was released on September 15th, 2009. Google Trends shows them on the up and up, but nothing standing out in a spike. Looking at their @honorsociety Twitter account, there is no activity out of the ordinary, no recent calls to action.
How did this happen? Are their fans really that obsessed? Are they really that much more technically savvy than the hundreds of thousand other mainstream bands out there? And for this to happen at 11:30 p.m. on a school night when most of the Disney Channel audience is counting sheep in their toasty beds?
I do not have the answers yet. But I have a sneaking suspicion that these answers will unlock the nexus of the universe.