Tag Archives: google

Bad SEO may cause depression, hallucinations, and suicidal thoughts

It is generally widely known that optimizing for search engines is an important aspect of managing a website. Getting on the coveted first page of Google for your target keywords is crucial to driving traffic and maintaining proper brand visibility.

Unfortunately, for many companies and organizations, paying attention to SEO is still only treated as an added bonus to simply having a website to point people to. It is true that SEO makes a good website great, but could NOT paying attention to it actually cause harm to your brand?

Rozerem learned the hard way.

Rozerem bad SEO example

This is a Google screenshot of the search result for Rozerem. Apparently, in addition to helping your insomnia, Rozerem may also cause “worsening of depression, including suicidal thoughts and completed suicides, hallucinations, and nightmares.”

Unfortunately, the company did not include a meta description in their HTML code, and when Google could not find it to display during search results, nor could it find any other sensible write-up thanks to its obsolete and previously un-indexable Flash site, it grabbed the only text it could find: the fine print at the bottom of the site.

Where this poor SEO example probably did give the folks over at Rozerem nightmares, it goes up on my list as one of the greatest things I could ever dream about.

When Google can’t find something, it asks Jack Bauer for help

If you watched the series finale of 24 and, over the past 6 episodes, also witnessed Jack Bauer completely lose his mind, you probably pondered the following question: How many people has Jack Bauer really killed?

Well, it is now safe to say that you and I are apparently not the only ones.

How many people has Jack Bauer of 24 killed?

By the way, the final count is 266.

Total Cost of Finding a New Job? Apparently $6

In today’s long-tail, low-budget advertising world, Google AdWords has developed quite a long line of success stories. With anywhere from lanyards, business cards, restaurants, and events, this pay-per-click system has become the most cost-effective way of reaching consumers.

Now let’s say you don’t want to reach consumers, but rather you want to promote yourself. How about dem apples?

To help with his job search, Alec Brownstein targeted top advertising executives using just that, Google AdWords.

As a social media professional, an active member of the job search community, and a former Google AdWords Halloween costume, and I am appaled that I myself did not come up with a tactic so clever. Let the brainstorming for best-idea-ever-2.0 begin.

On an unrelated note, anyone hiring?

My Buzz With Google

Google Buzz and Google Wave

Google has recently put out some new products in their tech family, two notable ones being Wave and Buzz. I will admit I was the first one to sell myself out for a Wave invite, and though I was never excited about Buzz, I did link to it every social media account I managed.

I think these products have good potential, but they are missing one key element which will mark any product’s success: mobile technology. It’s great that Wave can be a home-base for a coherent conversation between a dozen people, but how do these participants know when changes have been made so they can approve? There is no email or push notification alerting of this. And for people who are on-the-go, how do they use Wave in a mobile savvy environment?

The same goes for Buzz. Luckily, many professionals these days use Gmail to read their email. This makes the Buzz product more relevant. But what happens when you’re not at your computer, which is, umm, a lot? Why would someone log onto a Web browser to update a Buzz status when Twitter has made it so easy to text in a status update? When Facebook has developed an app for every smartphone platform? When even YouTube has capabilities of uploading videos on the fly? When foursquare is quickly climbing the location-based update ladder? When most smartphones already have a Google Talk application that will allow them to keep up a status without actively being online?

Google, which at one time lead the Silicone Valley innovation, seems to be getting lazy. Buying-out a company and slapping an ad on it? The model is dying.

If you’re going to pioneer anything these days, it needs to be mobile friendly. Either Google will need to figure out how to integrate these new products into our mobile-obsessed world, or they will fail.

The Wave Has Arrived…

Full blog posting to come… Stay tuned.

Google Wave invite