It is generally widely known that optimizing for search engines is an important aspect of managing a website. Getting on the coveted first page of Google for your target keywords is crucial to driving traffic and maintaining proper brand visibility.
Unfortunately, for many companies and organizations, paying attention to SEO is still only treated as an added bonus to simply having a website to point people to. It is true that SEO makes a good website great, but could NOT paying attention to it actually cause harm to your brand?
Rozerem learned the hard way.
This is a Google screenshot of the search result for Rozerem. Apparently, in addition to helping your insomnia, Rozerem may also cause “worsening of depression, including suicidal thoughts and completed suicides, hallucinations, and nightmares.”
Unfortunately, the company did not include a meta description in their HTML code, and when Google could not find it to display during search results, nor could it find any other sensible write-up thanks to its obsolete and previously un-indexable Flash site, it grabbed the only text it could find: the fine print at the bottom of the site.
Where this poor SEO example probably did give the folks over at Rozerem nightmares, it goes up on my list as one of the greatest things I could ever dream about.
In light of Glee‘s epic return to primetime television, I decided to revive one of my previous posts about the show’s outstanding marketing ploy in releasing songs for download on iTunes after each episode. During the first half of the season, as the show grew in fan base, I noticed that each of the songs performed cracked the Top 100 downloads within minutes of the show’s end. Now, after its 5-month break, is it possible for Glee to continue this impressive track record?
Rather than divulging into one of my lengthy-and-usually-alcohol-induced obsessive over-analysis on the unparalleled success of Glee (much of which you are free to read here), I will just give you the straight facts.
This week’s show’s numbers, only one hour after the episode ended:
#15 Like a Prayer (Madonna cover)
#62 4 Minutes (Madonna cover)
#69 Borderline / Open Your Heart (Madonna cover)
#92 Like a Virgin (Madonna cover)
And if you think this instant-reaction to download these songs is just a one-hit-wonder, take a look at the songs from last week’s show that are still holding strong in the Top 100, a full seven days later:
#35 Gives You Hell (All-American Rejects cover)
#50 Hello (Lionel Richie cover)
#63 Hello Goodbye (Beatles cover)
#84 Hello, I Love You (The Doors cover)
The ability to download songs on sites like iTunes has given the show the power to market its content it venues outside the television world and spread the word to potential new followers. I am gleeful to find that apparently the show hasn’t lost any of its luster during its 5-month hiatus.
=============UPDATE 4/21 9:30 A.M.=============
And why not give my mandatory update of where the songs lie 12 hours later? I rest my case.
#7 Like a Prayer (+7)
#29 Borderline / Open Your Heart (+40)
#32 Gives You Hell (+3)
#34 4 Minutes (+28)
#92 Like a Virgin (+54)
#40 Hello (+10)
#57 Hello Goodbye (+6)
#62 Espress Yourself (new)
#67 Hello, I Love You (+17)
#83 What it feels like for a girl (new)
#95 Vogue (new)
Posted in Uncategorized
Tagged advertisements, brand, downloads, FOX, Glee, Hello, Madonna, marketing, music, news, pop culture, songs, success