It is generally widely known that optimizing for search engines is an important aspect of managing a website. Getting on the coveted first page of Google for your target keywords is crucial to driving traffic and maintaining proper brand visibility.
Unfortunately, for many companies and organizations, paying attention to SEO is still only treated as an added bonus to simply having a website to point people to. It is true that SEO makes a good website great, but could NOT paying attention to it actually cause harm to your brand?
Rozerem learned the hard way.
This is a Google screenshot of the search result for Rozerem. Apparently, in addition to helping your insomnia, Rozerem may also cause “worsening of depression, including suicidal thoughts and completed suicides, hallucinations, and nightmares.”
Unfortunately, the company did not include a meta description in their HTML code, and when Google could not find it to display during search results, nor could it find any other sensible write-up thanks to its obsolete and previously un-indexable Flash site, it grabbed the only text it could find: the fine print at the bottom of the site.
Where this poor SEO example probably did give the folks over at Rozerem nightmares, it goes up on my list as one of the greatest things I could ever dream about.
If you watched the series finale of 24 and, over the past 6 episodes, also witnessed Jack Bauer completely lose his mind, you probably pondered the following question: How many people has Jack Bauer really killed?
Well, it is now safe to say that you and I are apparently not the only ones.
By the way, the final count is 266.
In today’s long-tail, low-budget advertising world, Google AdWords has developed quite a long line of success stories. With anywhere from lanyards, business cards, restaurants, and events, this pay-per-click system has become the most cost-effective way of reaching consumers.
Now let’s say you don’t want to reach consumers, but rather you want to promote yourself. How about dem apples?
To help with his job search, Alec Brownstein targeted top advertising executives using just that, Google AdWords.
As a social media professional, an active member of the job search community, and a former Google AdWords Halloween costume, and I am appaled that I myself did not come up with a tactic so clever. Let the brainstorming for best-idea-ever-2.0 begin.
On an unrelated note, anyone hiring?
In light of Glee‘s epic return to primetime television, I decided to revive one of my previous posts about the show’s outstanding marketing ploy in releasing songs for download on iTunes after each episode. During the first half of the season, as the show grew in fan base, I noticed that each of the songs performed cracked the Top 100 downloads within minutes of the show’s end. Now, after its 5-month break, is it possible for Glee to continue this impressive track record?
Rather than divulging into one of my lengthy-and-usually-alcohol-induced obsessive over-analysis on the unparalleled success of Glee (much of which you are free to read here), I will just give you the straight facts.
This week’s show’s numbers, only one hour after the episode ended:
#15 Like a Prayer (Madonna cover)
#62 4 Minutes (Madonna cover)
#69 Borderline / Open Your Heart (Madonna cover)
#92 Like a Virgin (Madonna cover)
And if you think this instant-reaction to download these songs is just a one-hit-wonder, take a look at the songs from last week’s show that are still holding strong in the Top 100, a full seven days later:
#35 Gives You Hell (All-American Rejects cover)
#50 Hello (Lionel Richie cover)
#63 Hello Goodbye (Beatles cover)
#84 Hello, I Love You (The Doors cover)
The ability to download songs on sites like iTunes has given the show the power to market its content it venues outside the television world and spread the word to potential new followers. I am gleeful to find that apparently the show hasn’t lost any of its luster during its 5-month hiatus.
=============UPDATE 4/21 9:30 A.M.=============
And why not give my mandatory update of where the songs lie 12 hours later? I rest my case.
#7 Like a Prayer (+7)
#29 Borderline / Open Your Heart (+40)
#32 Gives You Hell (+3)
#34 4 Minutes (+28)
#92 Like a Virgin (+54)
#40 Hello (+10)
#57 Hello Goodbye (+6)
#62 Espress Yourself (new)
#67 Hello, I Love You (+17)
#83 What it feels like for a girl (new)
#95 Vogue (new)
Posted in Uncategorized
Tagged advertisements, brand, downloads, FOX, Glee, Hello, Madonna, marketing, music, news, pop culture, songs, success
I could go on for hours about how Grooveshark is the best online music player in the world today. I could tell you that on it, you can find every song known to mankind. I could explain to you its “pandora-like” functions where it can autoplay a series of songs, allowing you to explore new music. I could also tell you stories about how Grooveshark has lead to new band discoveries. And the best thing I could tell you, is it’s all free.
But you know what? I won’t. I will just let Grooveshark show you themselves why they are so awesome. This time, it has nothing to do with their music playing ability; it has to do with their brilliant sense of humor (and maybe also their Where’s-Waldo-hidden ‘that’s what she said’ reference).
Nooooo Pickles, not the coder!
(And since this is a social media-centric blog, I will also give props to their clever functional use of Twitter to update their maintenance status, essentially accessible from anywhere regardless of the website’s status.)